Stock Market College Digital Marketing Campaign Case Study
The Problem:
Stock Market College aimed to increase enrolment in its courses by improving its online visibility and attracting more prospective students interested in stock market trading and investment.
Methodology:
We deployed a targeted digital marketing strategy that combined SEO, PPC, and social media campaigns to reach individuals interested in stock market education and to guide them through the enrollment process.
Process:
Since 2021, with a total ad spend of R446,508, our campaign has been fine-tuned to maximize lead generation and conversion rates through continuous optimization and audience targeting.
Achievements:
- Total Ad Spend: R446,508, allocated to diversify reach and engage potential students effectively.
- Leads Generated: 4,117, evidencing the campaign’s capacity to attract a significant number of interested individuals.
- Sales Achieved: 199, signifying successful conversion of leads into enrolled students.
- Revenue Generated: R722,239, illustrating the direct financial outcome of the marketing efforts.
- Return on Ad Spend (ROAS): 2.87, reflecting the overall effectiveness of the investment in advertising.
Client Testimonial:
“The strategic marketing solutions provided by Future Famous have been instrumental in achieving our enrollment goals.
Their expertise helped us navigate the complexities of digital marketing, resulting in significant growth.”
Takeaway:
This case study demonstrates the critical role of strategic digital marketing in the education sector, highlighting how targeted efforts can lead to increased enrolments and revenue growth.
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