Scotch & Soda E-commerce Campaign Case Study
Identify the Problem:
Scotch & Soda, a contemporary fashion brand, sought to improve their return on ad spend across multiple digital channels
Methodology:
We implemented an integrated multi-channel approach, leveraging Google Shopping, Search, Demand Gen, and YouTube campaigns alongside Meta’s Facebook and Instagram advertising to create a comprehensive funnel that captured customers at every stage of their buying journey. We partnered with content experts Rocker Media Sa
Process:
Over a 4-month period (January – April), we deployed R111,107 across Google’s advertising ecosystem and R51,649 on Meta platforms, continuously optimizing for performance and efficiency across all channels.
Achievements:
- Total Ad Spend: R162,756 strategically allocated across Google and Meta platforms
- Combined Sales: 349 transactions demonstrating strong conversion optimization
- Total Revenue Generated: R1,219,530 showcasing exceptional campaign performance
- Blended ROAS: 7.49x, reflecting outstanding return on investment
- Average Order Value: R3,495 indicating successful targeting of quality customers
- Cost Per Acquisition: Maintained an efficient R466.48 blended CPA
Platform Performance Highlights:
- Google Channels: Generated 144 sales with a 6.3x ROAS, leveraging Shopping ads for product discovery, Search for high-intent capture, and Demand Gen/YouTube for brand awareness
- Meta Platforms: Achieved 205 sales with an impressive 14.5x ROAS through strategic Facebook and Instagram campaigns
Key Success Factors:
- Cross-platform synergy creating multiple touchpoints throughout the customer journey
- Data-driven optimization resulting in improving ROAS from 3.76x to 22.39x on Meta
- Strategic budget allocation based on platform performance and customer behavior
Takeaway:
This campaign demonstrates how integrated multi-channel strategies can drive significant e-commerce growth, combining the reach of Meta’s social platforms with Google’s intent-based advertising for maximum impact.
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