CMA Info Campaign Case Study
Identify the Problem:
CMA Info needed to establish a sustainable lead generation system that would not only drive immediate sales but also build long-term customer value through strategic digital marketing initiatives.
Methodology:
We developed a comprehensive dual-platform strategy utilizing both Google and Meta advertising channels to create a robust lead generation funnel that captured prospects at various stages of their decision-making journey.
Process:
From June 2022 to present, we invested R317,125 across Google and Meta platforms, focusing on creating high-quality touchpoints that would nurture leads through to conversion while building lasting customer relationships.
Achievements:
Total Ad Spend: R317,125 strategically deployed across digital channels
Leads Generated: 1,848 high-quality prospects captured
Sales Achieved: 145 direct conversions
Revenue Generated: R98,600 in immediate sales
Lifetime Value Revenue: R2,366,400 demonstrating exceptional long-term ROI
LTV ROAS: 7.46x reflecting the true value of our customer acquisition strategy
Cost Per Lead: R171.60 maintaining efficient lead generation
Strategic Insights:
Conversion Excellence: Achieved a 9.77% lead-to-sale conversion rate
Long-term Value Focus: While initial ROAS was 0.31x, the lifetime value approach yielded 7.46x return
Quality Over Quantity: Prioritized lead quality resulting in 7.85% overall conversion rate
Client Impact:
“The campaign’s focus on lifetime value rather than just immediate returns has transformed our business model, creating a sustainable growth engine that continues to deliver results.”
Takeaway:
This campaign demonstrates the importance of looking beyond immediate ROAS to understand true customer lifetime value, showcasing how patient, strategic marketing can build substantial long-term returns.
Unlock Your Business’s Hidden Potential:
Discover how focusing on lifetime value can transform your marketing ROI.