EV Solar Solutions Digital Marketing Campaign Case Study

Identify the Problem:

EV Solar Solutions, a Johannesburg-based solar installation company, sought to expand its market presence and increase sales in a competitive renewable energy sector.

The challenge was to effectively reach and convert potential customers interested in solar energy solutions.

Methodology:

We implemented a comprehensive digital marketing strategy, leveraging targeted advertising campaigns to reach environmentally conscious consumers and businesses in the Johannesburg area.

Our approach focused on optimizing ad spend to generate quality leads and drive conversions.

Process:

The campaign utilized a mix of digital channels, carefully allocating the R65,858 ad spend to maximize reach and engagement.

We continuously monitored and adjusted our tactics based on performance data to improve lead quality and conversion rates.

Achievements:

• Total Ad Spend: R65,858, demonstrating a focused investment in digital marketing channels.
• Leads Generated: 329, showcasing our ability to attract a significant number of potential customers.
• Total Cost Per Lead (CPL): R200, indicating efficient lead generation.
• Sales Achieved: 5, highlighting the campaign’s success in converting leads into actual solar installations.
• Cost Per Acquisition (CPA): R13,172, representing the investment required to secure each sale.
• Conversion Rate (CVR): 1.52%, showing the percentage of leads that resulted in sales.
• Revenue Generated: R333,333, demonstrating the substantial financial impact of the campaign.
• Return on Ad Spend (ROAS): 5.1x, illustrating an impressive return on investment and the campaign’s overall effectiveness.

Client Testimonial: 

Solar Scale’s digital marketing expertise has been instrumental in growing our business.

Their targeted approach not only increased our visibility in the Johannesburg market but also significantly boosted our sales.

The 5.1x return on our ad spend speaks volumes about their strategy’s effectiveness.

Takeaway:

This campaign demonstrates the power of targeted digital marketing in the solar energy sector.

Even with a moderate ad spend, EV Solar Solutions achieved substantial returns, underlining the importance of a well-executed digital strategy in driving growth for renewable energy businesses.

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