Trust Solar Digital Marketing Campaign Case Study
Identify the Problem:
Trust Solar, a Cape Town-based solar installation company, aimed to increase its market share in the Western Cape’s competitive renewable energy sector.
The challenge was to effectively reach and convert potential customers interested in solar energy solutions while optimizing marketing spend.
Methodology:
We implemented a targeted digital marketing strategy, focusing on reaching environmentally conscious consumers and businesses in the Cape Town area.
Our approach emphasized efficient lead generation and conversion optimization to maximize return on ad spend.
Process:
The campaign utilized a mix of digital channels, strategically allocating the R92,334.86 ad spend to maximize reach and engagement.
We continuously monitored and adjusted our tactics based on performance data to improve lead quality and conversion rates.
Achievements:
- Total Ad Spend: R92,334.86, demonstrating a significant investment in digital marketing channels.
- Leads Generated: 200, showcasing our ability to attract a substantial number of potential customers.
- Total Cost Per Lead (CPL): R462, indicating the cost-efficiency of our lead generation efforts.
- Sales Achieved: 3, highlighting the campaign’s success in converting leads into actual solar installations.
- Cost Per Acquisition (CPA): R30,778, representing the investment required to secure each sale.
- Conversion Rate (CVR): 1.50%, showing the percentage of leads that resulted in sales.
- Revenue Generated: R325,000, demonstrating the substantial financial impact of the campaign.
- Return on Ad Spend (ROAS): 3.5x, illustrating a strong return on investment and the campaign’s overall effectiveness.
Client Testimonial:
“Future Famous digital marketing expertise has been crucial in expanding our presence in the Cape Town market.
Their targeted approach not only increased our visibility but also significantly boosted our sales.
The 3.5x return on our ad spend is a testament to their strategy’s effectiveness in a competitive market.”
Takeaway:
This campaign underscores the importance of targeted digital marketing in the solar energy sector, particularly in the Cape Town area.
Trust Solar achieved a substantial return on their investment, highlighting the potential for growth in the renewable energy market when leveraging effective digital strategies.
Maximize Your Marketing ROI:
Discover how our Free 30 Minute Strategy Session can help your solar business achieve remarkable growth and a high return on investment.
Let’s tailor a marketing strategy that propels your brand to new heights in the competitive Cape Town market.